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Five Simple Steps to Writing your Marketing Plan

Five Simple Steps to Writing your Marketing Plan

Step 1:  Conduct a Situation Analysis Before you start on your marketing plan you need to understand your current situation. An easy way to do this is a SWOT analysis.  What are your Strengths, Weaknesses, Opportunities, and Threats?  Things to think about are: Target...
Ten ways to improve your work-life balance

Ten ways to improve your work-life balance

As a small to medium-sized business owner, or sole trader, achieving a work-life balance can be hard.  Being busy is essential for success, but so is knowing when to take a step back. If you work too hard, you can run yourself into the ground and actually end up...
Do what you do best, outsource the rest

Do what you do best, outsource the rest

As a sole trader or small business owner, you wear many (if not all the) hats – production, R&D, purchasing, sales & marketing, events, HR, accounting, and finance. Trying to do everything yourself makes it hard to keep treading water, never mind to take your...
How to look and sound your best online

How to look and sound your best online

As video conferencing has become the norm during lockdown and is likely to continue to be the rule rather than the exception, make sure you are promoting the best you, that you can. Eye Level: The camera should be at the same level as your eyes.  You can simply use a...
Become the perfect Zoom host

Become the perfect Zoom host

It’s easy to get up and running with Zoom, but are you aware of its range of (often) hidden features that make your meeting host life easier? Turn off notifications when screen sharing If you are a Windows 10 user you can use its built-in “Focus...